Title: Structure Your School & Offer
[Opening — You on camera, warm tone]
Hey there, welcome to Day 2!
Now that you’ve clarified your purpose, promise, and people — it’s time to move from vision to structure.
Today, we’re going to give your school a shape — and not just any shape, but a model that serves both your impact and your income.
You’re going to decide how your online school makes money and delivers content. You have three strong options:
Option 1: Subscription Model
Your students pay monthly or yearly and get access to all your courses. Think Netflix — but for transformation.
This model gives you predictable income and works well if you plan to release content frequently or build a community.
Option 2: One-Time Payment Model
Here, students pay once for a specific course or bundle. This is great if you want to focus deeply on one transformation and charge a premium.
Option 3: Hybrid Model
Some creators choose both — maybe one flagship course is a one-time payment, and they also offer a membership or community on subscription.
Ask yourself:
Do I want consistent recurring revenue?
Or high-ticket one-time sales?
Or both?
The best model fits your content rhythm, energy, and business goals.
Let’s talk about the transformation you want your school to be known for.
Your flagship course is the main result your audience gets from you. It should solve a burning problem for your ideal student — one that’s worth paying for.
Or, you can offer a bundle — combining multiple short courses into one complete journey.
Here’s a simple structure:
1 Big Promise
Broken down into 3 to 5 key milestones
Each milestone has short, actionable lessons
Remember: Don’t teach everything. Teach what gets results fast. People pay for transformation, not information overload.
There are many ways to price a course, but I want you to think value-based pricing.
Ask:
What is the transformation worth to your student?
What would it cost them in time, money, or pain to figure this out alone?
Then anchor your pricing in that value.
Next — create a launch offer:
An early bird discount
A “founder’s price” for the first 10–20 students
Or a juicy bonus they only get during launch
Make it exciting — because people buy when there’s urgency and clarity.
[Closing Words]
Today’s decisions are what separate a hobbyist from a school founder.
Don’t rush it — but don’t overthink it either. Clarity comes from creation.
Your worksheet will help you reflect and lock in your school structure, flagship course, pricing, and bonus stack.
And tomorrow… we go deeper into content structure — the heart of your delivery.
Let’s keep building.
I’ll see you in Day 3.
—David Lein Victor